Novigem is a Salesforce-native gamification engine. We fix CRM adoption by turning daily sales behaviour into trackable challenges with points, badges, and leaderboards. This page shows what's built, what's coming, and the reasoning behind each decision.
MVP was about proving the thesis: a Salesforce-native behaviour engine that fires the moment a rep saves a record. No external sync. No second login. No delayed leaderboard.
Built from the ground up as a managed AppExchange package. That constrains some shortcuts, but every customer gets the same secure, upgradeable codebase. The AppExchange listing is in review.
Every competing tool runs outside Salesforce. Reps open a second tab, ignore it within a week, and the data never feeds back into the CRM. Being inside Salesforce means the scoreboard is visible where reps already live. A layer on top of the existing workflow, not a new habit to build.
Phase 1 turns Novigem from a scoring tool into a coaching layer. The engine captures behaviour. Phase 1 starts making sense of it: what patterns predict a closed deal, which reps are behind, where the funnel is leaking.
SPIFF and rewards make the engagement loop real. A challenge means more when there's something on the other side of it. Points and badges drive behaviour, but for high-stakes sales teams the motivation loop closes faster when the reward is real.
Most CRM dashboards show you what happened. They don't tell you what to do about it. The pattern detection engine surfaces leading indicators: the behaviour that correlates with winning, before the deal is won or lost. That shifts the conversation from Monday morning reviews to Wednesday interventions.
Phase 2 is about removing the ceiling. The core engine works on Opportunities, Tasks, Events, and Leads. Phase 2 extends that to the remaining objects: Cases, Accounts, and custom objects. Formula scoring. Multi-team hierarchies. Executive dashboards.
The reasoning: larger teams need to track more objects, build more complex scoring models, and report to more stakeholders. Phase 2 is what makes Novigem viable for 50+ rep orgs.
Phase 2 is not the end of the roadmap. It's where the foundation is solid enough to build anything on top of it.
Depth before breadth. A shallow feature set across every object is harder to support and harder to explain. We built deep coverage on the highest-activity objects first. Phase 2 expands from there, once the core is proven.
We score the work, not just the win. A closed deal is the lagging indicator. The calls logged, demos booked, and follow-ups sent are what you can coach on. Novigem makes those visible in real time, not in the Monday pipeline review.
No external sync. No browser extension. No second tab to forget about. Novigem is a managed package that runs inside the org. The leaderboard is where reps already work. That's a design decision as much as a technical one.
If your team won't log in Salesforce, the system is wrong, not the team. Required fields don't fix behaviour. Weekly pipeline calls don't fix behaviour. A scoring system that rewards the next right action does. Build it in, don't mandate it.
We're running a founding partner programme with a small group of teams who want to shape the product direction. Six-week pilot, direct line to the roadmap.
See novigem.com